Material Girl – Why I Choose Organic

As part of Organic September, the Soil Association asked if I would be up for making a video, sharing why I choose organic when it comes to fashion and homewares. As many of you know, I’m big into choosing organic food, organic beauty and organic fashion. I wanted to delve a little more into why choosing organic materials matters, and got the chance to interview some amazing people who have seen the benefits of choosing organic cotton first hand and who are driving change – and I wanted to share these with you!

So here’s how it all started and the lessons I’ve learned along the way. Enjoy!

 

 

Here’s a little sustainable style guide directory for ya:
http://eco-boost.co/sustainable-style-guide/

 

With thanks to:

Peter Melchett – Policy Director @ Soil Association

https://www.soilassociation.org

Safia Minney MBE, Founder, People Tree
Thanks to Safia Minney for permission to use footage (by Miki Alcalde) of organic cotton farmer in India. Original source: https://www.youtube.com/watch?v=lEHAszUjiRc

http://www.safia-minney.com

William Lana – Co-founder @ Greenfibres
https://www.greenfibres.com

Alden Wicker – Founder of Ecocult & Freelance JournalistEcocult
https://ecocult.com

Cora Hilts – Co-founder @ Reve En Vert
https://reve-en-vert.com

Karen Maurice – N4 Mummy Blog
http://www.n4mummy.com

Mark Tremlett – Co-founder @ Naturalmat
https://www.naturalmat.co.uk

Sarah Ditty – Head of Policy @ Fashion Revolution
http://fashionrevolution.org

Alan Barraclough – Textile Project Manager @ New Lanark Mill
https://www.newlanarkshop.co.uk/organic-tartan

Dominika Mayerová – PR & Creative Co-ordinator @ People Tree
www.peopletree.co.uk *

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Some links you may find useful:

Soil Association
https://www.soilassociation.org/organic-living/fashion-textiles/

https://www.soilassociation.org/certification/fashion-textiles/business-support/research-reports/

Cottoned On
http://www.cottonedon.org

Textile Exchange
http://textileexchange.org

TE Organic Market Report 2016 https://textileexchange.org/downloads/2016-organic-cotton-market-report/

Organic Cotton Info
http://aboutorganiccotton.org/references/

4 Surprising Reasons Why Environmentalists Should Wear Wool
https://ecocult.com/5-surprising-reasons-love-wearing-wool/

Environmental Justice Foundations – The True Costs of Cotton
https://ejfoundation.org/what-we-do/cotton/the-true-costs-of-cotton

Wrap.org
http://www.wrap.org.uk/sites/files/wrap/valuing-our-clothes-the-cost-of-uk-fashion_WRAP.pdf

Pesticide Action Network
http://www.pan-uk.org/cotton/

GMWatch
http://gmwatch.org/en/news/latest-news/17790-india-s-cotton-yield-to-decline-due-to-whitefly-pink-bollworm-attacks

https://www.soilassociation.org/certification/trade-news/2017/being-part-of-the-sustainable-cotton-communique/

http://www.fairtrade.org.uk/Media-Centre/News/May-2017/Sustainable-Cotton-Communique

Microfibers From Clothes Polluting Ocean
https://www.theguardian.com/environment/2016/jun/20/microfibers-plastic-pollution-oceans-patagonia-synthetic-clothes-microbeads

Tencel
http://www.lenzing-fibers.com/en/tencel/

Vogue article
http://www.vogue.co.uk/article/hm-sustainability-global-change-award

RFID Thread
https://youtu.be/nHQax7WK0Bw

Blockchain in Fashion
http://www.thefashionlaw.com/home/what-is-blockchain-and-what-does-it-have-to-do-with-fashion

Zero Waste Daniel
http://zerowastedaniel.com/zwd

Nike Sustainability Report
https://about.nike.com/pages/sustainable-innovation

Eileen Fisher RENEW
https://www.eileenfisher.com/renew

C&A Cradle To Cradle T-Shirt
https://www.c-and-a.com/uk/en/corporate/company/materials/

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natural cotton vector created by freepik.com

http://www.freepik.com/free-photos-vectors/flower

Stock images from https://unsplash.com

footage of Thai farmer spraying young green rice field used under license from Shutterstock.com

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