SPONSORED POST: This is a collaborative post sponsored by multiple ethical/sustainable brands. Each brand was carefully chosen by us all to be featured. I hope you enjoy! Affiliate links marked with *
Great things happen when a group of awesome human beings get together. In a world where competition is rife, it was refreshing to team up with a crew of like-minded ladies and show how collaborating (instead of competing!) is totally the way forward. Think Avengers Assemble but with the best ethical/sustainable UK bloggers using their online powers to save the world instead of superheroes. 😉
Keen to showcase an alternative to fast fashion (especially as the dreaded Black Friday looms!) and with a focus on brands based in the UK, we spent a sunny, autumnal day strolling around my hood in Chelsea; loitering mischievously on street corners and doing our best to blue steel our way through London. Yes, we stopped traffic at times, but that’s what happens when you’re wearing some of the most stylish pieces from our fave conscious brands!
We chose to style two outfits each; the first was more of a casual day look and the second a casual evening look (the key word in both scenarios is “casual”!). All items were borrowed.
Side note: I live a zero waste lifestyle, and whilst choosing secondhand is often my first port of call, I also feel strongly about supporting brands who are producing in a way that is kinder to the environment, with longevity in mind. As always, I am no way encouraging you to spend more money on items you don’t need. But, there may come a time when we do need to invest in something and it is for those moments that showing a collection of more sustainable or ethical alternatives in a post such as this can be useful and informative. The majority of us have even incorporated secondhand items into our outfits as we love to mix and match.
I’ve personally, found a happy balance of buying fewer things, wearing what I already own more often and choosing secondhand and organic materials from sustainable brands when needed. To quote Vivienne Westwood, remember to “Buy Less, Choose Well and Make It Last”.
I’ve become an Ally Bee stalker since I first discovered her luxurious knitwear label about a year ago and now own two of her amazing sustainable jumpers. She even took me paddle boarding to collect trash from the Thames (watch that video right here).
Ally Bee creates her knits with a clear cradle-to-cradle story in mind, producing each collection with a set of environmental standards that go beyond mere compliance whilst constantly questioning the status quo for ethical and sustainable production. Ally Bee seeks out natural fibres and produces ethically from farmer to shop floor, choosing high-quality cashmere, alpaca and wool yarns from suppliers with the highest animal welfare who care for the land. Her creations are intended to be a keepsake, designed to live well beyond a season, and if cared for properly, beyond a single lifetime.
P.i.C Style, short for Partners in Crime, was born out of the obsession to “do fashion the right way.” Founded by two friends, Rhoda and Sara, the concept is simple: 8 items = 50+ outfits, the perfect capsule wardrobe. Each item is cleverly designed to be multifunctional. Earlier this year I purchased their Hackney Jumpsui which cleverly transforms into a pair of culottes as well as their De Beau Cami – a top that can be worn both forwards or backwards. They’ve kept their supply chain small and all fabrics are organic and sourced locally. I wore their London Mini Skirt made from organic cotton because… any excuse to get my pins out!
ABOVE: My Outfit #1
Shoes: PO-ZU Resistance Silver Sneaker Limited Edition* / Skirt: P.i.C London Mini / Jumper: ALLY BEE Hand-Knitted Merino Crop Chevron Sweater – Navy / Bag: THE FUTURE KEPT Roam Camera Bag Oak Leather / Hat: second hand
I first came across The Future Kept whilst attempting to hunt down a zero waste makeup alternative to mascara (see my zero waste makeup kit here). Whilst browsing their beautiful online boutique, I spotted their ROAM CAMERA BAG made from oak tanned leather that comes from the last remaining Oak Bark tannery in the UK where they choose the best local hides and treat them in a sustainable process using natural products. It also makes an ideal across the body bag. The
Future Kept stocks a range of well designed, high-quality and meticulously chosen homeware, gifts, accessories and beauty products. Owners Jeska and Dean Hearne want to inspire a curiosity and desire within customers to make more sustainable and ethical choices. As a result, they have carefully curated items from independent designers, makers and artisans – all of which are beautifully made and designed to last.
Use code ETHICAL10 for 10% off until 30th November 2017
Founded 26 years ago by husband and wife team Nick and Kath Whitworth, Celtic & Co * is best known for their 100% premium quality British sheepskin footwear, made by hand in their own purpose built factory in Cornwall by skilled craftspeople. Unlike other sheepskin boots which are designed to be thrown away, Celtic & Co* offer a resole and repair service so you can keep your tootsies cosy for years to come without adding to the landfill.
Using hides that would otherwise go to waste, Celtic & Co * invest time in creating quality yet affordable pieces that are designed to last and buck the current, destructive trend of disposable fashion. Every Celtic & Co * piece is made from carefully chosen, ethically sourced, natural and organic materials, the majority of which is produced in the UK.
Get 10% off + free delivery using code: ECOBOOST10 (valid until the 21st of December 2017 only on full price items)
ABOVE: Holly’s (aka Leotie Lovely – left) Outfit #1
Shoes: PO-ZU Sneak L Off White Gold Sneakers* / Jeans: secondhand / Sweater: ALLY BEE Fireside Jumper / Scarf: CELTIC & CO Dybridge Tartan Scarf * / Coat: CELTIC & CO Reversible Sheepskin Teddy Coat *
ABOVE: Katie from Saiint Sisters (right) Outfit #1
ABOVE: Jella Jornales (right) Outfit #1
Po-Zu* has made it their mission to challenge the trend of cheap, mass produced footwear by creating ethically made shoes using sustainable materials including GOTS certified organic cotton, British wool, coir, natural latex and pinatex. Each pair contains their unique natural foot mattress which gently adapts to fit your feet perfectly. The comfort factor of their shoes is seriously high because of this… and I’ve done a lot of walking in my Po-Zu* shoes lately.
All of their shoes are made in a small factory in the historic town of Guimaraes in Portugal, employing 70 locals who are not only paid a fair wage but work in a safe, toxin-free environment free from harmful glues and solvents. Fabric off-cuts, waste and water are nearly all recycled too! As part of their ethical promise, Po-Zu pledge 10% of their net profit to three environmental charities: Pesticide Action Network, Environmental Justice Foundation and The Resurgence Trust and proudly carries the Butterfly Mark for their commitment to renewable sources of energy, protecting the environment, recycling and manufacturing locally.
For their latest collaboration collection, Po-Zu* have designed a range of boots and sneakers inspired by the lead characters from Star Wars™ (under license with Lucasfilm/Disney). Feel the force of shoes with a good soul… You’ll feel like a true sky walker… ok I’ll stop now….
ABOVE: Jen’s (aka The Sustainable Edit – right) Outfit #1
Trousers: P.i.C Dalston Peg Trousers / Jumper: ALLY BEE Handknit Crop Chevron Sweater in Red / Shoes: PO-ZU Sneak Black and Gold Sneakers* / Hat – ALLY BEE Fireside Beanie / Bag: ONE NINE EIGHT FIVE Black Pouch
ABOVE: Nataly’s (aka Literally Nataly) – centre) Outfit #1
Cardigan: FLOCK BY NATURE Kate Merino Cardigan / Scarf: THREAD TALES CO.Red Herringbone Wide Scarf / Beanie: CELTIC & CO Light Grey Cashmere Pompom Beanie * / Shoes: PO-ZU Sneak with Natural Cork * / Bag: ETHICAL COLLECTION Paper Thinks Ivory Top-Handle Bag / Denim: Nataly’s own (second-hand)
It wouldn’t be a cosy-themed shoot without some seriously cosy scarves. Thread Tales Co. creates beautiful, iconic pieces made from sustainable materials with soul, honouring traditional and cultural manufacturing techniques. They works with skilled artisans in Myanmar and Nepal to create hand-made scarves from natural fibres using eco-friendly dyes. Lotus, the brand’s signature fabric, is an exceptionally rare, luxurious, breathable and warm fabric that has water resistant properties. Thread Tales Co. empowers local weavers, allowing them good working conditions and the ability to work from home whilst supporting their families. Their elegant and timeless designs are a wardrobe staple for anyone who want’s a scarf they can cherish for years.
Flock By Nature is an ethical luxury knitwear brand with a focus on comfort and elegant silhouettes. They love working with natural fibres and are strong believers in their contribution to wellbeing and comfort. They also believe that natural fibres provide a certain quality and longevity that synthetic fibres do not, which I love. They work with the highest quality of Italian and British Merino wool and produce their garments in small quantities in both Italy and the UK, where labour rights are strong and enforced. 10% of the profit on each sale goes to the Flock Fund, a fund that donates to the following charities: Useen, Trees for Cities, and Lend with Care. Flock By Nature knits are designed for years of enjoyment with the hope that customers wear their pieces time and again. To ensure the longevity of their items, they offer a complimentary repair service for any minor damage that may befall the garment.
USE CODE: flockonholiday for 15% off (runs until 17th December 2017)
ABOVE: Karen (aka N4 Mummy) Outfit #1
Jumper: ALLY BEE Fireside Jumper / Flared Trousers: THOUGHT Carolee Model Flared Trousers* / Scarf: ETHICAL COLLECTION Colour Blocked Jacquard Scarf Multi / Shoes: BOURGEOIS BOHEME Annie Pinatex / Bag: ETHICAL COLLECTION Cuero & Mor Leather Tote
Whilst I’m personally more of a leather gal, I know this doesn’t always fit with the lifestyle of some. So for those looking for an alternative, BBoheme may be the one for you. Amongst the originators of UK based ethical and sustainable fashion, Bourgeois Boheme has set its foundations to be more than just another vegan shoe brand. BB’s founder, Alicia, is an ex-podiatrist and has used her foot care experience to create stylish footwear that transcends beyond trends and seasons. Her entire collection is Vegan Society trademarked and PETA approved, created ethically using eco-friendly and vegan materials.
Thought*, as the name suggests, is a collection of thoughtfully made items which are both ethical and sustainable, for both women and men. They use naturally grown bamboo, organic cotton, wool, tencel, modal and hemp, all free of harmful pesticides and chemicals and sourced responsibly. Their designs borrow from nature, and in turn somehow feel effortless to wear whilst diverse enough to transcend the seasons.
ABOVE: Francesa’s (aka Ethical Unicorn) Outfit #1
Skirt: THOUGHT Beatrice Velvet Ruby Skirt * / Cardigan: CELTIC & CO Cocoon Cardi * / Hat: THOUGHT Dayiya Bamboo Beanie * / Scarf: ALLY BEE Cream Chunky Knit Snood / Shoes: PO-ZU Ello C Natural Sneakers * / Bag: ONE NINE EIGHT FIVE Zip Pouch / Top: Fran’s own
Ethical Collection is a London based eco-luxury boutique, bringing together a collection of unique sustainable fashion brands from artisans around the globe. They focus on exceptional quality, diversity and vibrancy whilst always keeping people and the planet at the forefront of how they operate. Each piece they sell comes with style and a story; encouraging mindfulness and connection with not only the products we buy, but with who made them and how. They currently have a pop-up store in Notting Hill which is totally worth checking out.
Established in 2016 by textile designer Eleanor Nadimi, One Nine Eight Five is a British homeware and accessories brand that specialises in print and interior textiles. Championing British manufacturing, craftsmanship and sustainable processes is at the heart of One Nine Eight Five. By using ethically sourced materials wherever possible they support and celebrate the talent of British craftspeople and UK manufacturing. Every piece is designed and made in the UK by people who take great pride in their work creating high-quality and unique products.
Their velvet clutches are divine!
ABOVE: My Outfit #2
Jumpsuit: ETHICAL COLLECTION Uzma Bozai Cotton Haddy Jumpsuit / Shoes: my own / Earrings: my own *
ABOVE: Holly’s (aka Leotie Lovely – middle) Outfit #2
Shoes:PO-ZU Wren Black Pinatex Wedges* / Jeans: VINTAGE Calvin Klein / Jumper: ALLY BEE Handknit Red Crop Chevron Sweater / Scarf: A PEACE TREATY Pure Silk Arash Scarf Black / Clutch: ONE.NINE.EIGHT.FIVE Zip Pouch Black
ABOVE: Karen’s (aka N4 Mummy – right) Outfit #2
ABOVE: Katie’s (Saiint Sisters – middle) Outfit #2
ABOVE: Jella’s (aka Jella Jornales – right) Outfit #2
ABOVE: Nataly’s (aka Literally Nataly) Outfit #2
Founded in 2016, Gung Ho Design combines a whimsical aesthetic with designs that are versatile, high quality, and filled with deeper meaning and purpose. Each print is designed by hand by founder Sophie Dunster; created to be both beautiful and to connect people with environmental issues through the designs themselves. Look a little closer at the print and you’ll notice bees, elephants and other endangered species. With each purchase Gung Ho donates to a corresponding charity working with the cause associated with each print. Every piece is made from organic cotton which is hand printed in the UK using responsible dyes, whilst the final collection is handmade in London. The garments are also wrap designs, meaning that only two sizes need to be made, XS/S and M/L. Not only does this reduce waste caused by creating garments in many size variations, it also means the clothes can fit any body type and be adjusted to suit our unique shape as we grow and change through the years.
ABOVE: Jen’s (aka The Sustainable Edit) Outfit #2
ABOVE: Francesca’s (aka Ethical Unicorn – right) Outfit #2
Remember, choose wisely and only bring things into your closet that you truly love and that align with your values. Whether it’s second-hand or from a sustainable brand driving change, take the time to consider before purchasing. Nuff said.
(p.s. look out for the second part to this post: A CONSCIOUS CHRISTMAS GIFT GUIDE)
Shout out to our marvellous husbands/boyfriends who shot and filmed tirelessly for most of the day.
Behind The Scenes Lookbook